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<channel>
	<title>Graphic design / Art direction / Illustration</title>
	<link>http://www.designbyplatform.co.uk</link>
	<description>Graphic design / Art direction / Illustration</description>
	<pubDate>Fri, 13 Jan 2012 10:50:33 +0000</pubDate>
	<generator>http://www.designbyplatform.co.uk</generator>
	<language>en</language>
	
		
	<item>
		<title>Brussels ICMA 2010</title>
		<link>http://www.designbyplatform.co.uk/Brussels-ICMA-2010</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Brussels-ICMA-2010</comments>
		<pubDate>Fri, 13 Jan 2012 10:50:33 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity, Branding]]></category>

		<guid isPermaLink="false">141725</guid>
		<description>Identity&#60;img src="http://payload.cargocollective.com/1/0/4573/141725/brussels.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/141725/brussels_o.jpg" align="left" /&#62; 
Applications&#60;img src="http://payload.cargocollective.com/1/0/4573/141725/brussels1.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/141725/brussels1_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/4573/141725/brussels2.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/141725/brussels2_o.jpg" align="left" /&#62; 
&#60;img src="http://payload.cargocollective.com/1/0/4573/141725/brussels3.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/141725/brussels3_o.jpg" align="left" /&#62; 
Identity and branding created for the Annual General Meeting of finance company ICMA, held in Brussels 2010.

The identity focuses on the 'B' of Brussels and uses quote marks to highlight the 'get people talking' nature of the conference.

Completed at Branch
</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Self Promotion</title>
		<link>http://www.designbyplatform.co.uk/Self-Promotion</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Self-Promotion</comments>
		<pubDate>Mon, 31 Oct 2011 10:30:31 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[typography, print, Self-initiated]]></category>

		<guid isPermaLink="false">2229018</guid>
		<description>
&#60;img src="http://payload.cargocollective.com/1/0/4573/2229018/737101241468077.jpg" border="0" width="599" height="435" width_o="599" height_o="435" src_o="http://payload.cargocollective.com/1/0/4573/2229018/737101241468077_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/2229018/737101245591821.jpg" border="0" width="599" height="435" width_o="599" height_o="435" src_o="http://payload.cargocollective.com/1/0/4573/2229018/737101245591821_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/2229018/737101245591837.jpg" border="0" width="599" height="435" width_o="599" height_o="435" src_o="http://payload.cargocollective.com/1/0/4573/2229018/737101245591837_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/2229018/737101245591854.jpg" border="0" width="599" height="435" width_o="599" height_o="435" src_o="http://payload.cargocollective.com/1/0/4573/2229018/737101245591854_o.jpg" align="left" /&#62; 
A series of posters utilising mnemonics (the process of using words to remember how something is spelt) as a way of getting potential employers to remember my name.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Appetite</title>
		<link>http://www.designbyplatform.co.uk/Appetite</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Appetite</comments>
		<pubDate>Wed, 17 Aug 2011 10:59:54 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">64028</guid>
		<description>Identity
&#60;img src="http://payload.cargocollective.com/1/0/4573/64028/appetite1.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64028/appetite1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64028/appetite2.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64028/appetite2_o.jpg" align="left" /&#62; 
Posters/Advertising&#60;img src="http://payload.cargocollective.com/1/0/4573/64028/appetite3.jpg" border="0" width="640" height="902" width_o="670" height_o="944" src_o="http://payload.cargocollective.com/1/0/4573/64028/appetite3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64028/appetite5.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64028/appetite5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64028/appetite4.jpg" border="0" width="640" height="902" width_o="670" height_o="944" src_o="http://payload.cargocollective.com/1/0/4573/64028/appetite4_o.jpg" align="left" /&#62; 
Identity and branding for sandwich shop based in Leeds. A mark was created that could house the whole name on external documents and one that just used the 'A' in a more playful way for branding within the Appetite shop.

A simple and subtle colour scheme was used alongside a playful illustrative style to make the brand feel more accessible. 

Concept completed at Analogue Creative</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>2020Vision — Collection</title>
		<link>http://www.designbyplatform.co.uk/2020Vision-Collection</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/2020Vision-Collection</comments>
		<pubDate>Wed, 17 Aug 2011 10:59:38 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity, Print, Music]]></category>

		<guid isPermaLink="false">72432</guid>
		<description>Poster&#60;img src="http://payload.cargocollective.com/1/0/4573/72432/collection_logo1.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/72432/collection_logo1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/72432/collection_cd1.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/72432/collection_cd1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/72432/collection_detail.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/72432/collection_detail_o.jpg" align="left" /&#62; Concept created for 'Collection', an album featuring a number of unreleased tracks by artists on the record label 2020Vision.

The idea stems from random collections of objects and how sometimes these collections house many random artifacts. The type was created to highlight the randomness of collections and the eclectic nature of the music on this CD. Imagery of popular things to collect such as coins and stamps were used to further push the concept.

Concept created at Analogue Creative

</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Platform x Yutaka Tajima</title>
		<link>http://www.designbyplatform.co.uk/Platform-x-Yutaka-Tajima</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Platform-x-Yutaka-Tajima</comments>
		<pubDate>Tue, 15 Mar 2011 19:33:03 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[illustration, experimental]]></category>

		<guid isPermaLink="false">1175580</guid>
		<description>
&#60;img src="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb.jpg" border="0" width="640" height="430" width_o="670" height_o="450" src_o="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb3.jpg" border="0" width="640" height="433" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb4.jpg" border="0" width="640" height="433" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb2.jpg" border="0" width="640" height="433" width_o="670" height_o="453" src_o="http://payload.cargocollective.com/1/0/4573/1175580/yutakatajima_forweb2_o.jpg" align="left" /&#62; 
A series of designs for clothing company Yutaka Tajima. The collaboration involves using the original 'Y' logo as a basis for creating new designs from whilst sticking to the one brand colour. </description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Analogue Creative Branding</title>
		<link>http://www.designbyplatform.co.uk/Analogue-Creative-Branding</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Analogue-Creative-Branding</comments>
		<pubDate>Mon, 28 Feb 2011 10:07:16 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity, Branding]]></category>

		<guid isPermaLink="false">54675</guid>
		<description>Identity&#60;img src="http://payload.cargocollective.com/1/0/4573/54675/analogue_logo.jpg" border="0" width="640" height="469" width_o="886" height_o="650" src_o="http://payload.cargocollective.com/1/0/4573/54675/analogue_logo_o.jpg" align="left" /&#62; Stationery&#60;img src="http://payload.cargocollective.com/1/0/4573/54675/analogue_card1.jpg" border="0" width="640" height="640" width_o="670" height_o="670" src_o="http://payload.cargocollective.com/1/0/4573/54675/analogue_card1_o.jpg" align="left" /&#62; 
Identity and application for Leeds based design agency Analogue.

Completed at Analogue Creative</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Uber Club</title>
		<link>http://www.designbyplatform.co.uk/Uber-Club</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Uber-Club</comments>
		<pubDate>Wed, 23 Feb 2011 19:20:13 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity, Branding, Print]]></category>

		<guid isPermaLink="false">48889</guid>
		<description>Identity&#60;img src="http://payload.cargocollective.com/1/0/4573/48889/uber_logo.jpg" border="0" width="640" height="469" width_o="886" height_o="650" src_o="http://payload.cargocollective.com/1/0/4573/48889/uber_logo_o.jpg" align="left" /&#62; Posters&#60;img src="http://payload.cargocollective.com/1/0/4573/48889/uberposter1.jpg" border="0" width="640" height="902" width_o="670" height_o="944" src_o="http://payload.cargocollective.com/1/0/4573/48889/uberposter1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/48889/uberposter2.jpg" border="0" width="640" height="902" width_o="670" height_o="944" src_o="http://payload.cargocollective.com/1/0/4573/48889/uberposter2_o.jpg" align="left" /&#62; Identity and promotional material for club night Uber, held at Concrete Club in Carlisle.</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Logos/Idents</title>
		<link>http://www.designbyplatform.co.uk/Logos-Idents</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Logos-Idents</comments>
		<pubDate>Tue, 18 Jan 2011 21:21:30 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Identity]]></category>

		<guid isPermaLink="false">64271</guid>
		<description>
&#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo1.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo2.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo2_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo3.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo11.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo11_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo5.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo5_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo6.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo6_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo7.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo7_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo8.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo8_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo9.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo9_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo10.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo10_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo4.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo4_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/64271/logo12.jpg" border="0" width="620" height="443" width_o="620" height_o="443" src_o="http://payload.cargocollective.com/1/0/4573/64271/logo12_o.jpg" align="left" /&#62; 
Various logos and identities created over the last few years.</description>
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	</item>
		
		
	<item>
		<title>BBC Electric Proms</title>
		<link>http://www.designbyplatform.co.uk/BBC-Electric-Proms</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/BBC-Electric-Proms</comments>
		<pubDate>Mon, 10 May 2010 08:58:27 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Print]]></category>

		<guid isPermaLink="false">46931</guid>
		<description>
&#60;img src="http://payload.cargocollective.com/1/0/4573/46931/bbcelecproms_poster1.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/46931/bbcelecproms_poster1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/46931/bbcelecproms_poster2.jpg" border="0" width="640" height="640" width_o="640" height_o="640" src_o="http://payload.cargocollective.com/1/0/4573/46931/bbcelecproms_poster2_o.jpg" align="left" /&#62; Poster campaign to promote the BBC Electric Proms at the Roundhouse in London. The line-up wasn't confirmed at the time and these posters were to act as teasers for the event, so limited (but key) information was shown alongside abstract representations of what the event is were used.

Created at New Future Graphic</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
		
	<item>
		<title>Forster Ethical Review</title>
		<link>http://www.designbyplatform.co.uk/Forster-Ethical-Review</link>
		<comments>http://www.designbyplatform.co.uk/following/designbyplatform.co.uk/Forster-Ethical-Review</comments>
		<pubDate>Mon, 10 May 2010 08:57:54 +0000</pubDate>

		<dc:creator>Graphic design / Art direction / Illustration</dc:creator>
		
		<category><![CDATA[Print, Literature]]></category>

		<guid isPermaLink="false">307632</guid>
		<description>
&#60;img src="http://payload.cargocollective.com/1/0/4573/307632/forster_1.jpg" border="0" width="640" height="429" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/4573/307632/forster_1_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/307632/forster_2_cmyk.jpg" border="0" width="640" height="429" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/4573/307632/forster_2_cmyk_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/307632/forster_3.jpg" border="0" width="640" height="429" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/4573/307632/forster_3_o.jpg" align="left" /&#62; &#60;img src="http://payload.cargocollective.com/1/0/4573/307632/forster_4_cmyk.jpg" border="0" width="640" height="429" width_o="670" height_o="449" src_o="http://payload.cargocollective.com/1/0/4573/307632/forster_4_cmyk_o.jpg" align="left" /&#62; 
Ethical review produced for design and social marketing company, Forster.

The review's theme focused on choice and this was presented visually in the form of images on a range of subjects and how people can choose to interpret these issues.

Completed at Forster</description>
		<wfw:commentRss></wfw:commentRss>

	</item>
		
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